Client:
Neverland agency
Brief:
Create a set of Limited Edition labels for Kopparberg that is ‘Free to be’ whatever you want it to be, and that is a truly a first that lasts.
Create three labels for the iconic cider bottles.
Create three labels for the iconic cider bottles.
- Strawberry and Lime
- Mixed Fruit
- Pear
Most importantly, remember Kopparberg's ‘Free to be’ attitude and the campaign ‘To firsts that last.’
Medium:
Adobe Photoshop
My inspiration struck from a song, which came on shuffle and I felt fit perfectly. “A Good Song Never Dies” by Saint Motel helped me solidify my approach to capture both “Firsts That Last” and “Free To Be”.
Using music as my main inspiration, I would create scenes showing the free spirit of summer and the sweet flavours of fruit. Music would also allow me to connect to a wider target audience.
Using music as my main inspiration, I would create scenes showing the free spirit of summer and the sweet flavours of fruit. Music would also allow me to connect to a wider target audience.
Utilising the black background, I used minimal lines but bold solid shading. I also used bright colours inspired by the fruit flavour in each drink.
Unfortunately, I did not win the competition, but I gained useful experience working on a live brief with a big client, and was given very good feedback from Neverland agency.
